Our customer was using Salesforce Pardot for its marketing automation. Pardot creates internal activities records for every transaction, resulting in the rapid growth of Salesforce data. In addition, other sources of data growth, such as emails, activities, tasks, events, accounts, cases, leads, etc. added to the data volume.
The data grew exponentially and as a growing business, the data is predicted to grow at a faster rate in the future. DataArchiva helped them get rid of their data storage challenges and save high data storage costs.
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