Data is at the heart of everything that happens in businesses, being the engine driving the Salesforce instance. Enterprises are making use of Big Data more than ever before to inform business decisions and gain deep insights into customer behavior, trends, and opportunities for creating extraordinary customer experiences. As business [...]
Just about every action people perform online, leads to the generation of some or the other form of data. This holds true from the Salesforce marketing perspective as well, which is both a blessing and a curse. On one hand, it is beneficial to have more data about the customers [...]
Salesforce, launched in 1999 by Marc Benioff, is the world’s #1 Customer Relationship Management (CRM) service provider that is designed to automate several sales processes in a company. It also offers a complementary catalogue of enterprise applications aimed at simplifying its key business verticals such as customer service, marketing, analytics, [...]
In today’s era of Big Data, an enterprise’s future existence and growth largely depend on its strategies to collect, store, retain, access, and use their data. But this huge volume of data comes with plenty of challenges like high storage costs, reduced application performance, security, scalability, compliance, and governance. Things [...]
A few years ago many top industry leaders anticipated the beginning of a new age called the ‘era of big data‘. A lot of them predicted that the future existence and growth of any company will largely depend on how they collect, store, retain, access & use their data. Today [...]