According to the current industry trends, data is the oil that drives the engine of enterprise growth and success. A massive volume of this data is generated on a daily basis that needs constant monitoring and managing. This poses a major problem when storage of this data becomes a hassle. Keeping in mind the common problem of enterprises ultimately running out of their limited data storage, Salesforce came up with the innovative ‘Big Objects’ solution in 2018.
Big Objects is Salesforce’s big data-based solution that allows an enterprise to store and manage an enormous amount of data (usually billions of records or more) within the Salesforce platform. These Big Objects serve a dual purpose: they can be used to archive data from other objects or they can be used to transfer massive datasets, containing customer information, from external systems to internal Salesforce systems. Their premier feature is the guarantee of consistent performance whether the archival data is 1 million or 1 billion. Another prominent factor is the ease of accessibility to one’s organization (employees) or external systems (clients) powered by a standard set of APIs. Broadly, Big Objects are classified into two types:
The millions of data records stored in such Big Objects, typically referred to as Large Data Volume or LDV, can be identified to proactively personalize and optimize the Salesforce system. This in turn ensures optimum results in terms of enterprise growth and success. It also improves the CRM’s internal performance as well as enhances the overall user experience. But to achieve all these benefits, Big Objects must be optimized to perform to their highest potential. This can be done in the following ways:
At this juncture, it is also important to point out that Big Objects are merely a storage option and in order to use them to archive the historical data, an archiving solution is necessary. DataArchiva is one such data archiving tool which is the first NATIVE Salesforce data archiving solution powered by these Big Objects. By periodically archiving the rarely-used legacy data, DataArchiva can potentially save 85%+ of the enterprise’s data storage costs and improve the CRM’s performance by two times. To know more about it, please get in touch with us.
DataArchiva is the ONLY Native Data Archiving Solution for Salesforce using Big Objects that help Salesforce application users archive their historical data without losing data integrity.
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