“This is going to be the biggest, most exciting Dreamforce ever!” — Marc Benioff, Salesforce Co-founder & CEO.
And with that declaration, Day 1 of Dreamforce 2025 erupted into motion. From a rain-soaked California morning to a keynote that redefined what’s possible with AI, Salesforce made it clear: this year isn’t just about innovation, it’s about rewriting the rulebook for how enterprises operate.
The Morning: Coffee, Campground & Crowds
The day started with the familiar Dreamforce buzz. After battling the infamous San Francisco rain the night before, attendees streamed into the Dreamforce campground for coffee, breakfast, and that pre-keynote anticipation that only Dreamforce delivers.
If you’ve never been here before, the scale is staggering, downtown San Francisco transformed into a living, breathing tech festival. Mascots like Astro, Codey, and Appy worked the crowd while the traditional Akaka Ohana welcome set a tone of gratitude and wellness before the fireworks began.
The Keynote: Agentic AI Takes Center Stage
The lights dimmed, Matthew McConaughey’s voice rolled through the auditorium, and then Marc Benioff walked on stage with the kind of energy that made you sit up straighter.
Benioff wasted no time:
- “We’re entering this new agentic AI revolution.”
- “If you don’t have your data right, you’re not going to get your AI right.”
- “This is about humans and agents working together to elevate organizations.”
The message? AI isn’t a gimmick; it’s the next revolution.
Agentforce 360: From Product to Platform
One year after its launch, Agentforce has gone from an idea to a full-blown platform. Benioff unveiled Agentforce 360, a connected framework bringing together customers, employees, operations, and AI agents.
Salesforce’s own Help portal has already seen 1.8 million conversations powered by Agentforce in just a year, the fastest adoption curve for any Salesforce technology yet.
And the demos? Nothing short of jaw-dropping:
- Agentforce Vibes: build Salesforce apps from nothing more than a description.
- Agentforce Voice & Builder: empowering enterprises to create agents that understand context and workflows.
- Agent Script: giving AI the ability to act deterministically when guardrails are required.
- Agentforce Service: showing how AI can transform customer service tickets into smooth, human-like interactions.
The wow moment? Jewelry brand Pandora showcased Agentforce Commerce, giving shoppers their own personal AI shopping assistant.
The Agentic Divide
Benioff warned of a coming “agentic divide”, organizations that master their data and AI agents will leap ahead, while those who don’t risk being left behind.
“A year ago, Agentforce was a product; now, it’s a platform,” he emphasized, underscoring just how quickly Salesforce is moving to cement AI at the core of the enterprise.
Slack: The Agentic Operating System
Next up: Slack. CEO Denise Dresser took the stage with bold conviction.
“Slack is already an agentic operating system,” she said. “It’s where your people work, and now it’s where your agents will work too.”
OpenAI COO Brad Lightcap joined her to describe how Slack powered the company’s own growth, fueling productivity, iteration, and connection at lightning speed.
“It’s the way modern companies work,” Lightcap summed up.
Dresser’s words hit like a hammer:
- “This is not a vision, this is a reality.”
- “This isn’t just about getting work done. This is about reimagining work entirely.”
And suddenly, Slack wasn’t just a messaging tool. It was the command center of the Agentic Enterprise.
Afternoon Highlights: Stories, Demos & Hackathons
The momentum didn’t slow after the keynote. Afternoon sessions were stacked with live customer stories, each one showing how real companies are scaling AI agents beyond pilots into production.
Then came the Hackathon showdown, pure electricity in the room as teams presented groundbreaking apps built with Agentforce and Slack. It felt less like a coding contest and more like a glimpse into the near future of enterprise AI.
Sprinkled throughout were inspiring talks, from leadership lessons to resilience stories, balancing the tech with the human element that Dreamforce has always championed.
Wrapping Up Day 1: A New Era Begins
By evening, the Moscone buzz spilled into the Welcome Reception across Dreampark and Trailblazer Forest. New partnerships were forming, conversations were sparking, and anticipation for the week ahead, not to mention Dreamfest, was off the charts.
The themes of the day were impossible to ignore:
- AI agents aren’t experimental anymore; they’re enterprise-ready.
- Slack is the future of how we’ll work with both people and agents.
- Data is the lifeblood; without it, AI has no power.
- Salesforce isn’t just building tools; it’s building an ecosystem.
Day 1 was bold, loud, and unapologetically ambitious. Dreamforce 2025 didn’t just open with hype; it opened with a new reality: the Agentic Enterprise is here.
Meet Team DataArchiva at Dreamforce 2025
Meet our team at Dreamforce 2025
