If you’re planning to attend Dreamforce 2026, you’re probably wondering about the event dates, registration, agenda, keynote speakers, sessions, costs, and travel tips. We’ve answered the most common Dreamforce 2026 FAQs to help you plan your trip, make the most of your conference pass, and stay updated on the latest Salesforce announcements before you arrive in San Francisco.
Here’s every answer to your every question about DF2026
Answering Every Question About Dreamforce 2026
When is Dreamforce 2026?
Dreamforce conference 2026 will take place from September 15–17, 2026, in San Francisco, California. The three-day event includes keynote presentations, breakout sessions, hands-on learning, networking events, and product announcements from Salesforce.
Where is Dreamforce 2026 being held?
Dreamforce 2026 will be hosted across multiple venues in downtown San Francisco, with the Moscone Center serving as the main conference location. Many nearby hotels and partner venues also host sessions and networking events.
What is the theme of Dreamforce Conference 2026?
The official Dreamforce 2026 theme focuses on AI agents, Agentforce, customer success, digital labor, data, and trusted AI. Salesforce is expected to showcase how businesses can use autonomous AI alongside people to improve productivity and customer experiences.
What is the Dreamforce 2026 agenda?
The Dreamforce 2026 agenda includes keynote sessions, product demos, industry-specific breakouts, hands-on workshops, certification opportunities, networking events, partner showcases, and the Dreamfest celebration. The complete agenda is available closer to the event.
When will the Dreamforce 2026 schedule be released?
Salesforce has not announced an exact release date for the full Dreamforce 2026 schedule. The detailed session catalog is expected to be published in the weeks leading up to the event, allowing attendees to browse sessions and build their personalized agendas.
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How many sessions are there at Dreamforce?
Dreamforce conference typically features more than 1,500 sessions, including keynotes, workshops, panels, certifications, and technical deep dives covering every Salesforce product and industry.
Who are the Dreamforce 2026 keynote speakers?
Salesforce CEO Marc Benioff and other Salesforce executives are expected to headline Dreamforce 2026. Additional keynote speakers, customers, industry leaders, and special guests are announced closer to the event.
How do I register for Dreamforce 2026?
You can register through the official Dreamforce website by selecting your Dreamforce conference pass and completing the registration process. Registering early helps secure lower pricing and better hotel availability.
How much does Dreamforce 2026 cost?
Dreamforce ticket prices vary depending on registration dates and available promotions. Early bird pricing is usually lower than standard pricing, so booking early can help reduce costs.
Is Dreamforce registration refundable or transferable?
Registration policies may vary depending on the ticket type and purchase terms. Review the official registration policy before purchasing your conference pass.
Can I attend Dreamforce for free?
Some keynote sessions and selected broadcasts are available through Salesforce+, but attending the full Dreamforce conference requires a paid registration.
Are Dreamforce sessions available online?
Yes. Many keynote sessions and selected presentations are streamed live or made available on Salesforce+ for virtual attendees.
How many people attend Dreamforce?
Dreamforce conference attracts tens of thousands of attendees from around the world, including Salesforce customers, partners, developers, administrators, executives, consultants, and technology leaders.
Who should attend Dreamforce Conference?
Dreamforce is valuable for Salesforce admins, developers, architects, consultants, marketers, sales teams, service professionals, executives, IT leaders, and anyone looking to learn about Salesforce innovations.
What should I pack for Dreamforce?
Pack comfortable walking shoes, business casual clothing, portable chargers, reusable water bottles, business cards, a laptop or tablet, and weather-appropriate clothing for San Francisco.
How should I prepare for Dreamforce?
Register early, book your hotel in advance, build your session schedule, download the Dreamforce mobile app, plan networking meetings, and prioritize the sessions most relevant to your goals.
Where should I stay during Dreamforce?
Hotels near the Moscone Center offer the easiest access to sessions and networking events. Since accommodations sell out quickly, it’s best to reserve your hotel as early as possible.
What should I do outside Dreamforce in San Francisco?
Popular attractions include the Golden Gate Bridge, Fisherman’s Wharf, Alcatraz Island, Chinatown, Union Square, and the Ferry Building. Many attendees also use the evenings for networking dinners and community events.
What are the biggest announcements expected at Dreamforce 2026?
Dreamforce 2026 is expected to feature updates across Agentforce, Data Cloud, Customer 360, Slack, AI capabilities, automation, analytics, and new Salesforce platform innovations.
Is Dreamforce worth attending?
Yes. Dreamforce conference offers hands-on learning, direct access to Salesforce experts, networking opportunities, product roadmaps, customer success stories, and practical strategies you can apply to your organization.
What networking opportunities are available at Dreamforce?
Attendees can join partner events, community meetups, industry roundtables, hands-on workshops, evening receptions, and networking lounges throughout the conference.
Can I book meetings with Salesforce partners before Dreamforce?
Yes. Many Salesforce partners allow attendees to schedule meetings before the conference. Booking early helps secure preferred meeting times.
What is the history of Dreamforce?
Dreamforce began in 2003 as a small Salesforce user conference and has grown into one of the world’s largest enterprise technology events, bringing together innovators, customers, partners, and industry leaders every year.
Agentforce 360 Dreamforce 2026 FAQs
What is Headless 360 at Dreamforce?
Headless 360 is expected to be one of the topics discussed by Salesforce partners showcasing composable commerce, headless architecture, and API driven digital experiences during Dreamforce.
What is Agentforce, and will it be featured at Dreamforce 2026?
Yes. Agentforce is expected to be a major focus of Dreamforce 2026, with live demonstrations, customer stories, product announcements, and technical sessions highlighting AI agents.
What is Salesforce+, and can I watch Dreamforce online?
Salesforce+ is Salesforce’s free streaming platform where you can watch keynote sessions, product launches, and selected Dreamforce content online.
Are Dreamforce keynotes recorded?
Yes. Most keynote presentations are recorded and made available on Salesforce+ after the live event.
What certifications can I earn at Dreamforce?
Salesforce often offers certification exams and certification-related learning opportunities during Dreamforce. Available exams vary each year.
What are the best sessions to attend at Dreamforce 2026?
The best sessions depend on your role. Keynotes, Agentforce sessions, Data Cloud, AI, Customer 360, industry breakouts, and hands-on workshops are usually among the most popular.
Are meals included with Dreamforce registration?
Conference passes generally include light refreshments during the event, but meal availability depends on your ticket type and scheduled activities.
Is there a Dreamforce mobile app?
Yes. The Dreamforce app helps attendees manage schedules, navigate venues, receive event updates, and connect with other participants.
What is Campground at Dreamforce?
Campground is the interactive expo area where attendees can explore Salesforce products, meet experts, attend live demonstrations, and connect with partners.
What happens at Dreamfest?
Dreamfest is Dreamforce’s signature entertainment event featuring live music, networking, food, and fundraising activities that support charitable causes.
How early should I register for Dreamforce?
Register as soon as tickets become available to secure early pricing, preferred sessions, and nearby hotel accommodations.
What should first-time Dreamforce attendees know?
Review the agenda in advance, prioritize must-attend sessions, wear comfortable shoes, leave time for networking, and arrive early for popular keynote presentations.
