Customer 360 is the future of business! Are you ready for it?
If you know Salesforce, you must have heard about Salesforce Customer 360 & all the buzz around it. When we first introduced to Salesforce Customer 360 back in Dreamforce ’18, the idea behind the platform was to help enterprises transform their customer service with next-gen personalization by integrating data from every possible source with an ultimate goal to experience a single view of each customer. That was fascinating for many. Today when we see the Customer 360 platform & its rapid adoption, we can assuredly say that it is taking the innovation of Salesforce to a whole new level.
What is Salesforce Customer 360?
Run your entire business from one platform by putting customers at the center of all
Salesforce Customer 360 is an innovative customer relationship management (CRM) platform that allows organizations to build a highly customized business solution that is right for them & their customers. Enterprises can personalize every customer journey from lead to loyalty by integrating different apps together. When you integrate different apps & and build connections between the data sources from any system such as on-premise, cloud, legacy, 3rd-party apps, etc. magic unfolds. Since its introduction Customer 360 has evolved significantly and today it has extended its capabilities.
Imagine this: Your marketing reps know how & when to personalize messaging, service agents are resolving customer cases faster, field service has the right customer info, sales reps are closing deals quicker & the finance team knows when to generate the invoice. Everything looks perfect, but the question remains the same for many business enterprises? How?
With Salesforce Customer 360; sales, service, marketing & operations can work together in an efficient way with a unified view of each customer by bringing data from Sales Cloud, Service Cloud, Marketing Cloud, Pardot, Financial Cloud, Analytics under one roof.
How Salesforce Customer 360 is Driving Digital Transformation
Customers today are expecting more from service providers & business enterprises are under the constant influence of delivering better service every time. In order to meet evolving customer demands and stay ahead in its core, organizations have affirmed the role of digital transformation & placing their strategies around it.
The Covid-19 pandemic fast-forwarded the pace of digital transformation when business enterprises have shifted their sales & service processes online overnight. Leveraging data & integrating various systems have become the most critical ingredients in delivering best-in-class customer service & a holistic customer view has become the fuel for the digital transformation journey.
Today enterprises running their business on the Salesforce cloud platform are revolutionizing their business by integrating data from various sources & able to bring the data together to make better business decisions. Salesforce as a platform also reinventing itself to cater to such needs & thereby the platform is providing various options to bring data seamlessly. Products like Mulesoft, Connected Apps, Bulk APIs offer data integrations from various 3rd-party sources like Non-CRM data, Cloud data & any On-premise data.
Building a data-driven culture
Building a data-driven culture is not difficult if you have the right data management strategy & a long-term data goal. Data silos are still a big problem for many, however, this can be overcome with a holistic customer view. Integrating data from multiple sources, organizing, optimizing & cleaning the data, ensuring seamless accessibility, protecting sensitive data, analytical initiatives; all are crucial parts of a data-driven culture.
A well-planned & smartly implemented Customer 360 program can help organizations break down organizational inefficiencies by enhancing the productivity of each of every department.
With Salesforce Customer 360 leveraged by a data-driven culture, organizations can accelerate their journey from data & system silos to a highly connected business unit to achieve growth that was earlier unachievable.
The other side of the coin: What are the complexities?
Every coin has two sides. For Salesforce customers, though the platform provides multiple flexible options to bring data from different sources to Salesforce in order to experience a single customer view; a single view brings a single big challenge as well. And that single big challenge has multiple consequences. You might have guessed it right. Yes, we are talking about the ‘Data boom’.
When you bring data from multiple sources to your Salesforce system, this is certainly going to impact a few critical spheres including storage & performance. Considering the limited allocated data storage that you get in Salesforce, rapid data growth might be a spoiler.
What could be the consequences?
DataArchiva: The Salesforce Customer 360 Enabler
To address the data boom, you need an enabler. An enabler that can empower you to get the best out of your Customer 360 platform by integrating data from all possible sources without fretting about storage & performance.
DataArchiva is a Salesforce Customer 360 enabler that will help business enterprises to manage large data volumes in Salesforce with ease. Considered as the best Salesforce data management platform, DataArchiva allows enterprises to take complete control over their growing business data, cost, performance & compliance. With DataArchiva, Salesforce customers can scale up their business leveraging the power of Big Data for all their data needs along with a holistic data view of their customers.
How DataArchiva can help enterprises in their Salesforce Customer 360 journey?
DataArchiva is a native data archiving solution for Salesforce that archives inactive or old data intelligently in real-time from the Salesforce primary data storage to Salesforce’s big data-based storage system called BigObjects. The one-of-a-kind solution is the only native Salesforce archiver that allows enterprises to optimize their Salesforce org without worrying about data growth. This helps enterprises in keeping their Salesforce system clean & lean which ultimately boosts the app performance irrespective of the sheer volume of data it caters.
With DataArchiva in place, enterprises can seamlessly build connections between data sources by integrating data from any number of platforms without impacting the storage. The best part is non of your data will ever leave your Salesforce ecosystem as the archived data will smartly reside within the Salesforce.
Here are few facts about DataArchiva that you might be interested in knowing:
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A complete data management platform for Salesforce
DataArchiva gives the power to Salesforce enterprise customers to experience a Salesforce data system that is highly integrated, optimized, compliant & controlled. With our External Archiving (AWS, Azure, Heroku, GCP, On-premise) & Backup & Recovery options for Salesforce, organizations can truly transform their Salesforce Customer 360 adoption with complete control over their business data.
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