It’s the end of a decade and we are finally now into the 2020s. The 2010s witnessed some amazing technological developments & digital transformation became more of a need rather than a luxury for the majority of the enterprises. Cloud, IoT, AI, Blockchain and much more were the back-stage technologies that helped enterprises drive impeccable customer experiences.
Salesforce has been one of the topmost digital transformation platforms and is the silent partner for many Fortune 500 companies. Enterprises are leveraging Salesforce to achieve imperative business goals, minimize costs, maximize revenue and offer a world-class customer experience.
2020 will be the year for many progressive enterprises to set their goals for the next decade and establish strategies to reach where they want to be after a decade from where they actually are today. Data will play an enormous role in helping enterprises shore up their business productivity. The more data you have, the more insights you can fetch. The more insights you have, the more efficient business decisions you can take as well as can offer more personalized services. As simple as that. In the era of digitalization, data is certainly making businesses super-connected.
In your digital transformation journey with Salesforce, often you might have encountered situations where data storage has emerged as an undesired barrier. This might lead to multiple other challenges such as huge additional storage costs, slow CRM performance, data governance, inability to run analytics and so on. Often enterprises end up spending huge data storage costs as compromising on data is not an option. But, isn’t cost saving a big aspect when it comes to digital transformation?
CRM data is one of the key components of digital transformation for Salesforce users. This is where DataArchiva can help Salesforce enterprise users drive next-gen digital transformation in 2020. As the only native archiving solution available in the AppExchange, DataArchiva periodically archives all the less used CRM data into the Big Objects which is 10x cheaper than purchasing additional storage. Now you must be wondering ‘What is Big Objects‘? Big Objects is Salesforce’s big data-based storage system, which means, your archived data will never go out of your Salesforce system. This will ensure 100% security, accessibility, scalability along with huge cost savings.
Let’s talk about a typical use case. A financial firm that was a Salesforce enterprise customer was dealing with a huge volume of sensitive customer data, they couldn’t afford to delete any of their old data for many reasons including internal data retention policies, audit & compliance, analytics & future marketing campaigns.
With high storage usage, they were continuously facing CRM performance challenges as well as it was difficult for them to retain old data. This refrained them from going for future acquisitions, use other third-party AppExchange solutions to achieve specific business goals, Lightning transition, much-required integrations, customizations, etc. In a business world, where digital transformation has become a necessity and every wise step is an opportunity, it was tough for the financial firm to keep themselves away from all these just because they don’t have enough storage space.
Left without any other option, they purchased additional storage space, of course with a huge price. Within months, they ran out of that also. Now that was a real challenge. With 20+ data growth sources ( email, cases, profiles, contacts, activities, transaction records, etc.), 100+ Objects, 30+ level of object relationships, 500+ complex relationships, their Org has now become extremely complex. To add with these, like many other enterprises, they were using some third-party AppExchange solutions too. Data accessibility & visibility became tough. Challenges were swelling, however, there were no feasible solutions available. This nearly paused their digital transformation journey in the world’s #1 CRM platform.
DataArchiva – The Digital Enabler
DataArchiva came into the rescue & helped the financial firm archive all their old data into the Big Objects. The solution helped them free up 30% of their primary storage space within a couple of weeks & saved over 85% of their monthly storage costs. They set their own archiving policies and with the auto-scheduler feature, they scheduled the archiving job. Boom! One right step & they were back to the game & were at the top of their digital transformation journey. With their data readily available within their Salesforce system along with the highest security, intact object relationships, one-click restore option, and easy accessibility, they completely knocked out data storage challenges forever.
Drive the Next-gen Digital Transformation with DataArchiva
If you are using a Salesforce system and looking to accelerate your digital transformation initiatives in 2020, DataArchiva is a must-have solution for your business. With multiple archiving & one-click restore options, DataArchiva helps reduce storage costs, improve performance & meet compliance. The solution has helped many Fortune 500 companies across industries in;
Make 2020 yours. Get in touch with us to see how DataArchiva can accelerate your digital transformation journey in the Salesforce platform.