Data Backup or Data Archive: What your business needs?

In today’s business world, no organization irrespective of its size and industry is excluded from the government, legal, internal or competitive demands to store historical business data for a longer period of time. However, retaining a huge volume of old data comes with several challenges. One of the biggest challenges is how to do more with limited IT budgets. There are various storage solution providers offering a wide array of data storage products designed to meet regulatory requirements or internal retention policies.

When we talk about Salesforce data storage solutions, we have only a handful of vendors. However, wading through these solutions is becoming a strategic decision to take which can affect your ROI and even the powers to address regulatory or internal data retention policies. Choosing a solution which couldn’t fit into your business requirements can lead to untold obstacles down the road.

What are the options? Typically organizations go for either a data backup or an archiving solution. Backup & Archive: these two words are often used interchangeably but have very different meanings and purposes. Organizations usually look for highly scalable data archival solutions which can offer long-term data retention with the highest level of data security without compromising on-demand data accessibility. However, it is a myth that backup and archival solutions are moreover the same. Though both the methods are being used for safekeeping your business data, they both are different in many ways depending on business needs. Let’s discuss the difference between a typical data backup and an archiving solution.

Data Backup Vs Data Archival


To keep it simple, data backup is a “copy-paste” of your data while data archive is a “cut-paste”. A backup solution usually copies your original data and keep it inside the same storage, while an archive solution takes your entire historical data and offer an option to keep it in your preferred secondary storage system. Backup data is not the original data, while archived data is the original data.


The purpose of backup and archival solutions are completely different. A backup solution is being used for disaster recovery, accidental data loss, and compliance. On the other hand, an archiving solution is being used to reduce data storage cost, perform analytics on data, and to meet compliance and audit requirements.

Also read: The Most Recommended Strategies for Data Loss Prevention in Salesforce

Retention Period

While data backup solutions are being used for short-term data retention, archival solutions are being used for long-term data retention.

backup vs archival


As a backup solution keeps a copy of the original data inside the same storage system, this doesn’t serve the purpose of storage space optimization or storage cost reduction. A backup solution significantly drops the application performance, as the primary storage gets populated with more data. On the other side, an archiving solution keeps the original data in a secondary storage system by optimizing the primary storage space. This results in high application performance.


As we discussed above, a backup solution is not meant for storage cost savings, so the cost will increase periodically. While an archiving solution can significantly save data storage cost. A Salesforce data archiving solution like DataArchiva can save over 80% of your data storage cost.


Though data backup and archival solutions address different issues, it depends on your specific business needs to choose the best-suited option for your organization. If you are a Salesforce customer and had faced challenges managing your data growth and difficulties delineating between a backup and archiving solution, working with an archiving solution vendor who can manage your Salesforce data across its life-cycle can ease your process. As the ONLY Salesforce native data archiving solution, DataArchiva can periodically archive your historical data and save 80%+ data storage cost by efficiently addressing compliance and data retention requirements. Get in touch today!

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DataArchiva offers three powerful applications through AppExchange including Native Data Archiving powered by BigObjects, External Data Archiving using 3rd-party Cloud/On-prem Platforms, and Data & Metadata Backup & Recovery for Salesforce. For more info, please get in touch with us at [email protected]
CEPTES has been a pure-play Salesforce platform-focused company since 2010. We are product magicians as well as Salesforce consulting whizzes with 1000+ customers across the world. DataArchiva is CEPTES’s flagship application listed on AppExchange