Data is at the heart of everything that happens in businesses, being the engine driving the Salesforce instance. Enterprises are making use of Big Data more than ever before to inform business decisions and gain deep insights into customer behavior, trends, and opportunities for creating extraordinary customer experiences. As business decisions rely heavily on such data, it becomes critical to properly manage the data in order to facilitate informed decision-making.
To make sense of the copious amount of data that enterprises gather, analyze, and store today, companies make use of data management solutions. Data management is an administrative process that includes acquiring, validating, storing, protecting, and processing available data to ensure its accessibility, reliability, and timeliness. Data management is definitely the most viable solution for handling the massive volume of datasets in Salesforce. Managing data makes processing, validation, and other essential functions much simpler and less time-intensive. It also helps in adhering to different regulatory compliance requirements such as GDPR and CCPA.
Data Management Challenges in Salesforce
While some companies are good at collecting data, they face a hoard of difficulties when it comes to managing it well enough to make sense of it. Some of the prominent challenges faced by organizations include the following:
Solutions to combat the Challenges in Data Management
An enterprise stands to drastically improve the way its data is managed by taking care of some important factors. Firstly, the data available in the system should be reliable for it to be used for carrying out analytics. This data should be end-to-end documented so as to help in easily identifying and resolving issues. Lastly, the organization should have a competent backup and archiving strategy in place to cut back the risks involved in data management.
There are several means through which the highly coveted ‘efficient data management’ can be achieved:
Archiving data is an essential aspect of efficient data management but it comes with its own set of questions regarding storage, data integrity, data analytics, security, accessibility and much more. To make life easier for a Salesforce admin, DataArchiva is a must-have application. This native level Salesforce data archiving tool lets you archive all your legacy data automatically to Salesforce’s own big data-based storage systems called Big Objects ensuring top-notch security, seamless accessibility, 85%+ storage cost reduction, and better performance along with data governance. If you want to know more in detail, set up a demo here.